Your customers are talking about you. Today, people get their information about your company from peers online, and these conversations are occurring further and further away from your corporate website. If your website isn't reaching out to these communities with strategic digital marketing, your site's effectiveness will eventually wither and die. R2integrated uses award-winning creative, social media, ROI-driving metrics and cost-effective technology tools to help your website inform and engage your audience - wherever they are.

Digital Marketing Strategy

Remember, your website is merely a single piece of the puzzle. The R2i philosophy is to create a holistic marketing strategy where your site is integrated with a variety of digital media approaches, including everything from community interaction to syndicated video to blogs to widgets. R2i works with you to help you deploy a tailored marketing strategy that will resonate with your customers and deliver content to them in a user-centric manner to increase conversion. R2i is a pioneer in the "coreless corporate website," where the goal is to synchronize your organization's digital media assets so they can reach varying audiences.

Online and Interactive Experiences

Harnessing the power of the Internet, R2i will create a blend of Web-based multimedia and destination sites, including corporate websites, microsites, community portals, intranets and/or landing pages. We provide strategic thinking and research to understand your key stakeholders so we can forecast the content and features that will engage them, as well as the proper tactics to articulate them online. We employ a number of Addy and Webby Award winners among our design professionals, and our technology team is renowned for designs that are technology friendly and that work seamlessly with off-the-shelf and homegrown content management systems.

Social Media and Search

As the Web becomes an increasingly dense universe, the ability to connect your site with your target audience becomes as difficult as it is critical. At R2i, we have in-depth knowledge of social network theory and social media to empower you to leverage your target audience's community and networking behaviors. We also help you establish community portal sites that help reap social networking benefits such as user-generated content, community building and sticky user response rates.

R2i's methodology for search engine optimization (SEO) includes behavioral analysis, advanced keyword analysis and in-depth review of the competitive landscape. Additional long-term activities include link building and content development.

Open-Source Leaders

At R2i, we are experts in enterprise-class, open-source technologies, including Open Web Studio, a popular rich Internet application (RIA) builder developed by R2i technologists. We are also a nationally recognized leader in DotNetNuke (DNN), the most popular Microsoft based open-source content management system with many Fortune 500 adopters. Our clients also benefit from our deep understanding of Web services that assist with content distribution to target audiences.

Rich Internet Applications

R2i has expertise in several RIA platforms, including Microsoft's Silverlight platform and Adobe Flex/Air. The company offers best-of-breed solutions that maximize expressive designs while maintaining accessibility and SEO compatibility.