A combination of RSS feeds and widgets solved both of the above-described problems. R2i was able to “widgetize” the content from its blogs, Twitter and Flickr, and as a result, this content was aggregated into one place on the corporate website. These able to scan Twitter messages posted from the conference room floor. Other content included blog posts that were “live blogged” and Flickr photos of the firm’s employees socializing with various groups from their booth. For visitors to the corporate website, the learning centers provided an immersive experience.