Perform

Volume Archives

Topics
	Strategy 2.0
	The New Brand Dialogue
	Marketing 2.0
	Media
	Lead-Gen and Search
	Delivering the Customer Experience

Browse
	Preface
	White Papers
	Solutions
	Case Studies
	Editorial Board
	Sponsors

Case Studies sort by:
Equity Residential Ups Online Leads by Integrating Voice-of-Customer And Web Analytic Solutions Web 2.0 is all about providing social interaction and real-time dialogues with customers. However, staying at the top of customers' minds, differentiating brands and optimizing online properties present significant challenges in an increasingly crowded online marketplace. To succeed, organizations need to have their pulse on both the what and the why of online user behavior - something Equity Residential found out when it was challenged with quickly identifying the website performance problems that were negatively impacting leads, a critical key performance indicator (KPI). Rand Nickerson, OpinionLab, Inc. Perform Volume 1, May 19, 2008
Global 2000 Brand Dramatically Improves Brand Marketing Execution While Incorporating Web 2.0 Experiences Many Global 2000 companies have turned to EMC Documentum software to help accelerate brand marketing processes, improve the customer brand experience, and ensure brand quality and compliance. EMC Perform Volume 1, May 19, 2008
Rally Software Engages With Customers for Product Innovation Rally Software (http://rallydev.com) is a software-as-a-service (SaaS) company that’s leading the market in providing products and services to help organizations realize the benefits of Agile development, one of the fastest growing trends in the technology industry. Agile development practices help organizations respond faster to changing market conditions through prioritization and collaboration. These same qualities are a top priority at Rally, which is why the company worked with HiveLive, Inc., to deploy an online user community. John Kembel, HiveLive, Inc. Perform Volume 1, May 19, 2008
The New Corporate Web Site: R2i Facilitates A Broad Range of Conversations A security software development start-up had an innovative software product but a limited budget for launching and promoting the offering. The company used a combination of an event marketing strategy and social media to take its first product to market. Over the course of several weeks, the company not only launched its product but also won an industry-recognized award. The firm engaged R2integrated (R2i) to develop a series of product-centric microsites based on social media campaigns. R2integrated Perform Volume 1, May 19, 2008

	Sign-up for online membership, its FREE!

Copyright © 2008 Montgomery Research Inc. All Rights Reserved
55 New Montgomery Street, Suite 216, San Francisco CA 94104 415.397.2400
info@mriresearch.com | Disclaimer | Web Terms & Conditions | Privacy Policy