Personalized Marketing By Christopher Kuenne, Rosetta The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that of the golfing world. Just as golfers with the best technology at their disposal should be shooting under par like never before, marketers equipped with cutting-edge technology tools and awash in a sea of consumer data should find that developing tighter and more profitable relationships with brands’ most valuable customers and prospects is easier than ever before. After all, in a digital age, consumers are easily reached through a proliferation of communications channels. We have hundreds of television channels, thousands of magazines, literally millions of websites and now even delivery of advertising messages to millions of individual mobile phones. The combination of all this data, advanced analytics and target audience delivery through ever more tightly targeted media properties should make every chief marketing officer (CMO) into a veritable Tiger Woods.

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Marketo: Sophisticated Yet Easy B-to-B Marketing Software Marketo provides sophisticated yet easy marketing software that helps B to B marketing professionals drive revenue and improve accountability.

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Marketers Need a Seat At the Revenue Table

The New Brand Dialogue
Marketing 2.0
Strategy 2.0

Listening and Participating
Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad and ugly of how customers use and perceive brands, your company and even your employees. In today’s world, it is increasingly critical to understand your specific customer needs and to build business relationships both on a local and global basis.
PerformVolume 1, 5/19/2008